The Tunisian platform aims to simplify and accelerate access to banking products and services through an all-in-one digital solution, making them more transparent for everyone.

EasyBank, an AI-powered web application, allows users to compare and subscribe online to a range of banking products from multiple partner institutions. The fintech platform, launched in 2023 by Mohamed Khelifi, offers bank accounts, loans, insurance, and prepaid cards.

In January 2025, EasyBank secured $370,000 in a seed funding round from undisclosed investors. This capital injection is earmarked to accelerate its technological development, bolster its commercial presence, and expand its network of banking partners within Tunisia.

EasyBank functions as an independent aggregator of financial services, akin to e-commerce price comparison platforms. Its intuitive interface enables users to quickly review terms and conditions from various financial institutions, submit online applications, and track their progress seamlessly.

"We promote financial inclusion, supporting our clients with the best loan services and other banking solutions," the startup stated. "Using advanced AI, we provide personalized advisory services and facilitate procedures based on eligibility and loan accessibility criteria."

Addressing the limitations of traditional banking, particularly in Tunisia's rural areas where financial services remain underdeveloped, EasyBank aims to bridge these gaps through its comprehensive features. The company reports several thousand registered users and has ambitions to expand beyond Tunisia into other markets across North and Sub-Saharan Africa, as well as France. 

By Adoni Conrad Quenum,

Editing by Feriol Bewa