He is pursuing a dual mission that involves digitizing the experience and unlocking Morocco’s potential, using technology as a lever for inclusion and performance.

Ayoub Koutar (photo), the Moroccan co-founder and CEO of the startup Wanaut, aims to transform how sports, tourism, and cultural experiences are offered, managed, and lived. Since 2019, he has steered this digital platform with a clear goal: to equip industry professionals, including guides, event organizers, and tourism operators, with technological tools to boost their efficiency, visibility, and autonomy.

Wanaut distinguishes itself through a suite of innovative features. The platform includes a social network, a smart reservation management system, automated invoicing, online payment processing, and an analytical dashboard for real-time activity tracking. It also offers a customizable form creation module.

Koutar's dedication extends beyond technological innovation. In April 2025, his startup produced "De l’Atlas au sommet du monde," a documentary chronicling the expedition of six Moroccan mountaineers to the summit of Everest. This initiative aims to showcase local achievements and inspire Moroccan youth.

An engineer by training, Koutar earned a master's degree in general engineering from IMT Nord Europe in France in 2016. Before launching Wanaut, he gained experience at major French corporations. He worked as an industrial safety engineer at Total and as a strategy analyst at the Renault-Nissan Alliance.

His career also encompasses experience in the institutional sector. In 2021, he helped establish the Moroccan Federation of Sports Professionals, where he served as secretary general and chairman of the studies and monitoring commission until 2023.

Melchior Koba