• Egyptian startup Knot develops an AI-based online ticketing platform.
• The solution targets fraud, resale losses, and weak demand visibility.
• The platform has been tested with over 50 professional clients across three regions.

Knot is an online ticketing solution developed by Egyptian startup Knot Technologie. Based in the United Kingdom and Egypt, the company offers a platform designed to modernize traditional ticketing systems, which are often seen as inefficient, vulnerable to fraud, and opaque for event organizers. The startup was founded in 2025 by Ahmed Abdalla and Hussein ElBendak.

The current ticketing model for concerts, festivals, sports events, and other large gatherings has become a major source of economic leakage. Organizers struggle to assess real demand, a significant share of revenue is lost to unregulated secondary resale markets, and fans are frequently exposed to fraud or inflated prices.

Knot’s platform integrates artificial intelligence at several levels to address these structural challenges. It authenticates buyer identities, manages ticket distribution, and monitors demand in real time. These functions allow organizers to limit unauthorized transfers, recover revenue lost to secondary markets, and access detailed data on how events are marketed and consumed.

Following successful pilot programs with more than 50 professional clients in Europe, the Middle East, and North Africa, the company is positioning itself as a core infrastructure player for the next generation of digital events. The platform aims to deliver more secure, seamless, and data-driven experiences for organizers, venues, and audiences.

Adoni Conrad Quenum