The solution embraces a straightforward, inclusive approach to make e-commerce widely accessible in Kenya. It uses WhatsApp as its primary sales channel.

Flowcart, a digital solution developed by a young Kenyan startup, enables businesses to manage their entire sales process via WhatsApp. The startup, originally founded as Sukhiba in 2021 by Ananth Raj Gudipati and Abhinav Reddy, successfully raised $1.55 million in 2024 to support its expansion across the continent.

Flowcart's growth relies on proprietary automation technology, enhanced by messaging data analysis, which allows for personalized service at scale. The platform integrates everything from product catalogs to payments, including orders and customer follow-up, all within a familiar interface.

"We built Sukhiba with a clear goal: to enable commerce on WhatsApp," said Ananth Gudipati, co-founder of Flowcart. "As we grew, we realized that driving revenue requires more than just chat. Businesses need smarter automation, seamless customer journeys, and tools that turn every conversation into a conversion. Flowcart is the evolution of that vision. It is more refined, more powerful, and built for the future of commerce in chat."

This low-tech approach allows small and medium-sized enterprises (SMEs) and informal traders to conduct online sales without friction. It bridges a gap between traditional platforms and actual sales practices across Africa. By relying heavily on WhatsApp, the startup exemplifies a trend in conversational e-commerce on the continent. This agile model, rooted in local habits, could redefine digital commerce in emerging economies.

Adoni Conrad Quenum