What makes him stand out is how he revamps old-school industries. He brings together smart planning, digital know-how, and a drive to solve everyday issues with practical solutions.

Ibraheem Babalola, a Nigerian technology entrepreneur, is the co-founder and chief executive officer of ETAP, a car insurance application developed to streamline the process of buying and managing insurance policies.

Launched in 2022, ETAP is a digital platform that enables users to manage all their car insurance policies in one place. The application monitors driving patterns, identifies potential hazards, implements cost-saving strategies, and assists users in making informed decisions to extend vehicle lifespan and optimize usage.

Leveraging technology, ETAP transforms vehicle movements into driving scores, which incentivize safer road behaviors. The application pinpoints areas for improvement and rewards top-rated drivers to promote proper car maintenance. To date, over 5,000 businesses and individuals use its services.

Prior to establishing ETAP, Babalola co-founded Muster in 2017, a shared housing platform across Africa. He served as its CEO until 2020, where he directed business development, growth initiatives, expansion efforts, and overall strategy.

Babalola holds a bachelor's degree in Information Systems from the American University of Nigeria. He also obtained a master's degree in International Political Economy from Leeds Beckett University in England.

His professional journey began in 2012 in the Human Resources division of GTBank in Nigeria. In 2013, he joined Forte Oil Nigeria, working within the banking operations and international investments department. The following year, he served as a financial services representative at Leeds Beckett University. In 2016, he became an investment analyst at Afrinvest West Africa. From 2020 to 2022, he held the position of CEO at Clane, a Nigerian fintech company.

By Melchior Koba

Editing by Sèna D. B. de Sodji