In African societies where mental health often remains a taboo subject, Egyptian entrepreneur Ahmed Abu Elhaz has developed a solution aimed at providing confidential assistance to individuals grappling with a range of conditions, from mood disorders to addictions.

Shezlong, an e-health platform developed by an Egyptian startup, provides users with confidential consultations with certified psychologists via videoconference. Founded in Cairo in 2014 by Ahmed Abu Elhaz (photo), the startup offers a discreet avenue for mental health support.

The platform features a mobile application, available on both iOS and Android, where it has been downloaded over 50,000 times according to the Play Store. After creating an account, users can connect with more than 350 mental health professionals proficient in multiple languages, including Arabic, English, and French. Shezlong tailors its services to the specific needs of each individual, addressing concerns such as anxiety, depression, trauma, and offering personal coaching.

Shezlong recently broadened its services with the introduction of Sukun, an AI-powered therapeutic assistant available in both Arabic and English. This tool allows users to interact with a conversational agent trained to offer immediate psychological support while directing them toward appropriate therapy when necessary.

"We believe the human element is at the core of the therapeutic journey for our clients. This innovation gives our therapists superpowers to enhance the experience for both therapists and clients," said Professor Mohamed Elsheikh, Chief Medical Officer at Shezlong.

Leveraging AI, the health technology company aims to address the increasing demand for mental health services. Since its inception, Shezlong has successfully secured several funding rounds to support its expansion across Africa and the Middle East.

Adoni Conrad Quenum