As companies face rising customer expectations and increasing pressure to deliver faster, more personalized support, Egyptian startup Tactful AI is positioning itself as a next-generation customer experience platform powered by artificial intelligence. 

Tactful AI, a digital solution from an Egyptian startup, unifies customer interactions across voice calls, web messaging, social media, and live chat into a single interface. This gives agents a complete view of customer exchanges, streamlines response times, and reduces wait through automation that preserves the human touch.

Founded in 2016 by Mohamed El Masry (pictured), Mohammad Hassan, and Sherif Khairallah, the startup recently announced $1 million in funding to advance its technology and fuel expansion.

"Over the past year, we made a conscious decision to prioritise depth over speed, focusing on product–market fit and working closely with enterprise customers to solve real CX challenges," said El Masry.

At the platform's core is an intelligent routing engine that matches each inquiry to the right agent using customizable rules and behavior-based models. This optimizes customer satisfaction while boosting support team productivity by freeing agents for high-value interactions.

Tactful also deploys multilingual conversational agents that handle routine inquiries 24/7, escalating to human advisors when needed. Through a visual automation studio, businesses can configure complex workflows without technical expertise.

The solution integrates seamlessly with over 1,000 business applications, including CRM, ERP, and CMS platforms, embedding customer interactions into existing systems without data loss or disruption.

This positions Tactful as a next-generation alternative to legacy solutions: a smarter, more flexible, AI-powered platform that helps businesses of all sizes modernize their customer experience.

Adoni Conrad Quenum