• OrgaAfrica offers a centralized digital system to manage orders, payments, and queues in small businesses.

• Founder Bassim-swé Hugues Bamassi launched the company in 2024 to streamline retail and restaurant operations.

• The entrepreneur combines roles across fintech and tech firms, including Semoa Group and Finkira.

Togolese entrepreneur Bassim-swé Hugues Bamassi has developed a digital platform aimed at improving operational efficiency in restaurants and neighborhood retail stores, as he targets persistent service bottlenecks in the sector.

He has focused his efforts on reducing daily friction points in small businesses. Consequently, his solution redesigns service organization and customer flow management.

Bamamassi founded OrgaAfrica in 2024 and leads the company as chief executive officer. The company develops digital services tailored to restaurants and proximity retail businesses.

OrgaAfrica has built a centralized system that optimizes business operations. The platform enables operators to manage orders, payments, and queues more efficiently. It also helps professionals organize workflows, streamline service delivery, and reduce customer waiting times.

Moreover, the company aims to simplify interactions between businesses and customers. It seeks to make purchasing and ordering processes more intuitive while improving the overall in-store experience. By integrating multiple digital tools into a single platform, OrgaAfrica delivers a unified solution designed to meet the operational needs of the sector.

In parallel with his entrepreneurial activities, Bamassi works as a business analyst at Semoa Group, a firm specializing in financial technology.

He graduated with a degree in physics from the University of Kara in 2023. In the same year, he became chief executive officer of DouGou, a real estate platform.

In 2025, he joined Finkira, where he successively held the roles of head of business development and head of operations. In addition, he collaborated with HOTSHI FR, a social network that connects professionals and experts engaged in the development of Africa and its diasporas, where he worked as an application developer.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum