• Daniel Bekele co-founded Ashewa Technology in 2020 to support SME digital transformation in Ethiopia.
• The company offers solutions including Nehabi, Smart ERP and the e-commerce platform Ashewa.com.
• Ashewa Technology targets private firms, large corporations and public institutions.

Ethiopian entrepreneur Daniel Bekele co-founded and leads Ashewa Technology as Chief Executive Officer. He supports small and medium-sized enterprises, large companies and public institutions in their digital transition.

Founded in 2020, Ashewa Technology positions itself as a strategic partner for professionals seeking to modernize operations, improve efficiency and access new markets through digital tools designed for the African context.

The company develops several technology solutions. Through Nehabi, it enables businesses to create showcase or professional websites without programming skills. It also offers Smart ERP, a management software solution that helps organizations of all sizes track activities, structure operations and support growth.

Through its e-commerce platform Ashewa.com, Ashewa Technology facilitates the buying and selling of products in Ethiopia. The platform aims to simplify trade and unlock new commercial opportunities. The company has also developed Hybrid Learning, a solution that modernizes education by combining digital tools with structured pedagogical approaches.

In addition, Ashewa Technology designs customized web and mobile applications tailored to the specific needs of private enterprises and public organizations. The company also provides domain name registration and hosting services to ensure stable and high-performance online deployment of websites and applications.

Daniel Bekele earned a diploma in software development and digital marketing in 2019 from Ubunifu College in Kenya. He also obtained an advanced national diploma in e-commerce and artificial intelligence in 2021 from Indian Technology College. In the same year, he earned a diploma in education with a specialization in business operations management and artificial intelligence from ASEAN Online Education.

He began his career in 2015 as a sales and digital marketing specialist at JTMM Africa, a trading company. In 2016, while studying in Kenya, he developed a lead generation tool called UBU. In 2018, he joined Kiyaye as a software developer, contributing to the development of its website and social networking application.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum