• Catherine Njeri co-founded Acre Insights in 2023 to measure and verify agricultural and forest land across Africa.

• The company uses drones, satellites and data analytics to estimate biomass and carbon stocks for reforestation and regenerative agriculture projects.

• Acre Insights delivers interactive maps and detailed reports to support faster and more informed land-use decisions.

Catherine Njeri, a Kenyan entrepreneur specializing in data and digital products applied to agriculture and climate, co-founded and leads Acre Insights. The company supports agricultural and forestry actors across Africa by helping them better measure, monitor and valorize their land.

Founded in 2023, Acre Insights aims to contribute to an Africa where every hectare, whether farmland or forest, can be reliably measured, verified and valued. The company provides a clear and verifiable data foundation for reforestation, regenerative agriculture and carbon offset projects.

The firm relies on two main categories of tools: aerial and spatial observation, and advanced data analytics. It deploys drones and satellites to capture detailed imagery of agricultural and forest areas. It then applies proprietary algorithms to identify vegetation cover, measure tree height and extract other key indicators required to estimate biomass and on-site carbon stocks.

Acre Insights delivers results through interactive maps and detailed analytical reports. The company simplifies the complexity of natural systems to enable faster, better-informed and more sustainable decisions.

Njeri earned a bachelor’s degree in international business administration in 2015 from African Leadership University. She also obtained a diploma in business information technology the same year from Strathmore University.

She completed internships in marketing and business development at Cellulant and later worked in project management and data analysis at ALX. She joined African Leadership University in 2019 as a data analyst. She then returned to Cellulant in the same year, where she successively held roles as operational process coordinator, global commercial operations manager and key account manager.

In 2022, she became head of commercial operations, data and reporting at Ramani, a company specializing in the digitization of Africa’s supply chain. From 2024 to 2025, she served as head of research at Kenya Flying Labs, a center dedicated to robotics and technological innovation.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum