After several years of experience in the banking and financial sectors, she turned to entrepreneurship, combining geolocation technology with banking data to transform how users access their money.

Saima Znaidi is a Tunisian fintech entrepreneur and the founder and CEO of DABy Go, a mobile application that helps bank customers locate the nearest working ATMs.

Launched in 2022, DABy Go enables users to avoid wasting time on out-of-service machines. The app is straightforward to use. After logging in and enabling location services, users can view nearby ATMs marked with a color code: green for operational machines, red for out-of-order units, and orange for other statuses. By selecting an ATM, users can access the shortest route, either on foot or by car, via built-in GPS navigation.

The app also sends SMS notifications when a previously unavailable ATM is back in service. It provides practical information, including withdrawal limits per transaction, and allows users to leave reviews or report malfunctions.

DABy Go incorporates advertising features for banks, with promotional content displayed on the app screen during ATM selection through daily or monthly campaigns. By combining precise geolocation with real-time operational data, the platform aims to simplify access to banking services.

Znaidi is also the co-founder of AivaCore, a fintech startup focused on transaction security and fraud prevention. In addition, she serves as a consultant for HelpWise Bank in Tunisia.

She graduated from the Higher Institute of Management of Tunis with a master’s degree in finance in 2005. She began her career that year as a financial accounting analyst at ATM Consulting Tunisia. From 2007 to 2019, she worked in the banking sector, first as a credit analyst and later as a customer relations manager.

Melchior Koba