• Genuka centralizes sales, inventory, and financial tracking for small businesses on a single platform.

• Founded in 2024, Genuka targets merchants operating both online and offline, including social commerce.

• Founder Wilfried Djopa combines entrepreneurship with his role as a software engineer at TheFork.

Wilfried Djopa is a Cameroonian software engineer and entrepreneur. He founded Genuka, an online platform that allows small businesses and merchants to monitor and manage their daily operations from a single interface.

Founded in 2024, Genuka targets entrepreneurs who sell products or services in physical stores, online shops, marketplaces, or through social media channels. The platform aims to help users, in Djopa’s words, “sell more, earn more, and manage less” by consolidating all operations into one system.

As a result, Genuka positions itself as an operational hub for fragmented and informal commercial activities.

The software provides daily tracking of sales and inventory levels. It triggers automatic alerts when stock levels decline to prevent shortages.

Genuka presents revenues, expenses, and margins through clear reports. These dashboards help users assess financial health and support faster and more informed decision-making.

Genuka allows businesses to list all products, including physical goods, digital items, and services. Users can assign prices, images, and descriptions to each product.

The platform groups products into collections based on seasons, promotions, or categories to simplify customer navigation. In addition, the tool supports the simultaneous management of multiple points of sale.

The platform also enables users to create a complete website to showcase their business and sell online. Users can customize design, layout, and content to reflect brand identity and target audiences.

Integrated marketing tools support customer acquisition and retention, strengthening sales performance beyond physical locations.

Alongside his entrepreneurial activity, Wilfried Djopa works as a software engineer at TheFork, a European online restaurant booking platform.

Before founding Genuka, he co-founded “La Mater” in 2019, a company providing services to individuals and businesses. He served as chief executive officer until 2024.

Djopa holds a master’s degree in digital systems engineering, obtained in 2020 from ESIGELEC, a generalist engineering school in France.

Djopa began his professional career in 2018 as a software development consultant at Junior Etudes ESIGELEC, a student association specializing in web and mobile development.

Between 2020 and 2022, he worked as a software development engineer at Ignifai, a French company specializing in artificial intelligence platforms.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum