• Moncef Chlouchi is the founder and CEO of Inyad, a digital solutions startup.

• The platform helps shop owners and freelancers manage sales, payments, and operations.

• Inyad has raised $14 million to expand across North Africa and the Middle East.

Moroccan engineer and entrepreneur Moncef Chlouchi is the founder and CEO of Inyad, a startup that supports the digital transformation of small retailers and independent workers across North Africa and the Middle East.

Founded in 2018, Inyad develops a unified platform for professionals in commerce, hospitality, and services, allowing them to centralize the management of sales, payments, and daily operations. The company says it is designed for “those who keep the economy running every day.”

The platform offers tools for invoicing, payment processing, payroll management, and inventory tracking. Restaurant owners can use it to manage orders, payments, and staff schedules, while shopkeepers can digitize daily operations, including real-time stock and attendance tracking.

Inyad also provides a digital credit ledger that records customer debts and repayments, along with a mobile touchscreen cash register. The company has raised $14 million in funding to date.

Chlouchi holds a master’s degree in applied mathematics from École Polytechnique (2012) and another in mining engineering from Mines Paris – PSL (2013). He began his career in 2013 as a supply and commercial strategy analyst at Total Oil Asia Pacific Marketing & Services in Singapore, before joining McKinsey & Company as a project manager from 2014 to 2017.