Moroccan agri-food engineer and entrepreneur Wissal Ben Moussa co-founded Sand to Green in 2022 and serves as its agricultural director. The agri-tech startup focuses on regenerative farming projects aimed at restoring degraded soils and improving agricultural resilience.

Sand to Green builds its models on environmental data analysis, guiding farmers and industry players toward resilient, traceable systems with measurable climate and economic impact.

The company developed RegenWise, a software platform that evaluates land characteristics and generates project scenarios including crop selection, plant combinations, spatial layouts, and irrigation systems. The tool provides technical guides for implementation, tracks plantation progress, and produces reports aligned with ESG certification standards. It also supports processes related to carbon credit initiatives.

In September 2025, Sand to Green secured third place in the national round of the Orange Social Venture Prize for Africa and the Middle East (POESAM). The startup also joined the AI Founder Sprint program at INSEAD’s AI Venture Lab and was named a finalist in the Food Tech Challengers competition.

Ben Moussa graduated in 2012 as an agri-food engineer from the Hassan II Agronomic and Veterinary Institute in Morocco and earned a master’s degree in innovation management for agro-industries from AgroParisTech in 2013.

Her early career included research at the INRH’s specialized seafood processing center in 2012 and a junior consulting role at Quaternaire in 2013. In 2014, she joined the Moroccan Innovation Center as a performance and development officer. From 2015 to 2017, she worked at Unilever Morocco in food R&D, supporting the local head of the department.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum