The Kenyan entrepreneur is exploring new ways to use technology to close financial gaps for small businesses struggling to access suitable solutions.
Kenyan entrepreneur and fintech advisor Ochich Magero is tackling financial gaps for small businesses in East Africa's agri-processing sector as the co-founder and CEO of TradePulse.
Established in 2023, TradePulse is a financial technology startup focused on providing tools tailored for small and medium-sized enterprises (SMEs) that struggle with financing and cash flow management, particularly in the food and agriculture sector. According to its official website, the company aims to "streamline Raw material sourcing challenges in Agro-processing in low trust markets."
TradePulse allows businesses to forecast, track, and meet immediate liquidity needs. It offers tools for creating and managing invoices, visualizing real-time cash flow, and facilitating the search for raw material suppliers, alongside secure payments.
In addition to leading TradePulse, Magero serves as an advisor at Afrinet Capital, a Kenyan venture capital platform, and at Picha Image, an image production technology company. His first entrepreneurial venture was in 2009 with the creation of Footprintnow, a social network platform.
Magero holds a bachelor’s degree in philosophy from the Pontificia Università Urbaniana in Italy (2008) and a master’s degree in strategic management from Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya (2010), where he subsequently worked as a lecturer and researcher for three years.
His career includes a role at KNATCOM in 2012, a public institution under the Kenyan Ministry of Education, Science, and Technology, responsible for implementing UNESCO programs. He later served as Head of Business Development for Africa at Kip McGrath Education Centres in 2015, and as Country Director for Think Equal, a non-profit focused on child education and development in Kenya, starting in 2017. Before TradePulse, he was the Director of Strategy and Innovation at Lawyers Hub Kenya, an organization dedicated to legal technologies, from 2019 to 2023.
Melchior Koba
