A serial entrepreneur, he develops digital tools that are shaking up the norms of traditional finance in East Africa. He leads several fintech companies.

Samuel Njuguna, a University of Nairobi computer science graduate, is a Kenyan entrepreneur specializing in fintech and financial innovation. As co-founder and CEO of Chumz, a company founded in 2019, he aims to transform saving and investing in East Africa.

Chumz offers an app that lets users save or invest with as little as five Kenyan shillings, or less than four cents, removing traditional barriers to banking services. The app uses features like creating personal or group savings goals, progress tracking, and detailed reports to make saving accessible and appealing. Its approach is based on behavioral psychology and gamification to target unbanked or low-income individuals. The app also allows users to form family, friend, or community savings groups to achieve financial goals together.

Njuguna also serves as CEO of Tunzi, a fintech platform launched in March 2025. Tunzi allows users to save money when sending or receiving funds and during daily purchases. Additionally, Njuguna is a co-founder of Wezago, a startup launched in 2021 that provides access to smart devices through ethical loans to improve living conditions across Africa.

Melchior Koba