• HireSales uses AI-driven precision matching to analyse job descriptions and candidate profiles simultaneously.
• The platform, created in 2024, connects companies to a vetted pool of sales talent in South Africa.
• HireSales enables companies and candidates to publish profiles and receive automated matching based on skills, experience and cultural fit.

After several years in South African banks, Brandon Ragunanan moved into entrepreneurship. He developed a system that rethinks how sales candidates are identified and ranked.

Brandon Ragunanan, a marketing specialist and entrepreneur based in Cape Town, is the founder and chief executive of HireSales, a recruitment platform dedicated to sales professionals.

HireSales, created in 2024, connects companies to a pool of sales talent in South Africa. The platform analyses job postings and candidate profiles at the same time to propose matches based on skills, experience and organisational culture.

HireSales operates with artificial-intelligence technology focused on “precision matching.” The system examines job descriptions and CVs in detail to identify the profiles that best meet company needs. Its filters and algorithms isolate suitable candidates within a large talent base and integrate qualitative criteria such as compatibility with the work environment.

Companies create a profile and publish their recruitment needs, while candidates join the talent pool and input their career information. The platform then automates the matching process. Users access the suggested matches, contact candidates and adjust their criteria at any time through the online interface.

Alongside HireSales, Brandon Ragunanan serves as sales and marketing director at C Life Marketing, a South African marketing company. He graduated from Damelin in 2009 with a bachelor’s degree in marketing.

He began his professional career the same year at Nedbank as a channel manager. In 2011, he joined Bidvest Bank Ltd as corporate relationship manager. Between 2014 and 2018, he held the position of regional sales director at Altron, a South African technology group.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum