He created a solution that integrates the entire automotive lifecycle onto a single platform. This brings a much-needed organizational structure to a market segment traditionally hampered by scattered and complex procedures.

Younes Benboujida, a Moroccan entrepreneur with a background in finance, is the founder and co-CEO of Autocash, a 2024 startup that helps users buy, sell and finance used cars.

Autocash combines three services: the sale of certified pre-owned vehicles, support for sellers looking to resell their cars and assistance with securing financing, including for vehicles found on other platforms. The company handles the full process from vehicle choice to final handover.

Its listings feature cars vetted by professional inspectors before being posted, ranging from small city models to SUVs. Each listing includes year, mileage, transmission type, fuel type and price in dirhams.

For sellers, Autocash conducts an inspection, issues a detailed report, provides an estimate of the car’s market value and can obtain an immediate purchase offer through a partner. For buyers seeking credit, the platform helps arrange financing and manages the administrative steps of the loan application.

Benboujida has held several senior roles in the financial sector. He is a Managing Partner at B6 Capital, a Moroccan venture capital and private equity firm. He holds a postgraduate degree in accounting and financial management from Montesquieu University Bordeaux-IV. He began his career in 1998 as a director at PwC France, became Deputy General Manager of Société Générale in Morocco in 2004 and was appointed General Manager of EQDOM, a Moroccan consumer credit company, in 2018.

Melchior Koba