• Orange Morocco has partnered with Cash Plus to allow Orange Money users to make cash deposits and withdrawals across Cash Plus' nationwide network.

• Cash Plus will leverage its network of more than 5,200 service points, including nearly 23% in rural areas, while gradually distributing Orange Morocco's telecom products.

• The partnership comes as Morocco's mobile wallet market exceeded 13 million e-wallets at the end of 2024, intensifying competition in digital payments.

Orange Morocco and Cash Plus, a payment institution specializing in proximity financial services, announced the partnership on Monday, June 29. The agreement expands access to mobile financial services while integrating Orange Morocco's telecommunications offerings.

Under the agreement, Orange Money users can now deposit and withdraw cash at all Cash Plus service points across Morocco.

The partnership combines the strengths of both companies. Cash Plus operates more than 5,200 service points, with nearly 23% located in rural areas, providing Orange Money with broader geographic coverage. Customers complete transactions in real time by using their mobile phone numbers.

At the same time, Cash Plus will gradually begin selling Orange Morocco's telecommunications products through its agency network, allowing the operator to expand its distribution footprint beyond its branded retail stores.

The partnership comes as Morocco's digital payments market continues to expand. According to Bank Al-Maghrib, Morocco had more than 13 million electronic wallets (m-wallets) at the end of 2024. The market's growth has intensified competition among payment institutions and telecommunications operators, which continue to strengthen their physical service networks to facilitate cash deposits and withdrawals. These services remain a key driver of mobile financial services adoption.

The agreement extends Orange Money's expansion strategy in Morocco since the service launched in 2019, following its licensing approval from Bank Al-Maghrib. Since then, Orange Morocco has pursued partnerships to broaden the use cases of its mobile wallet. In 2025, the operator signed a partnership with Damane Cash, allowing customers to access Orange Money services and Orange telecom products through a network of more than 4,000 agencies.

Samira Njoya