• Nigerian entrepreneur Juliet Ukpabio Archibong founded FromAfricaB2B to connect African businesses directly with international buyers, suppliers and service providers.
• The platform enables SMEs to showcase products, negotiate directly with buyers and secure payments through channels including PayPal.
• Archibong brings experience in international trade, investment promotion and business development to support African exporters.

Nigerian entrepreneur Juliet Ukpabio Archibong has launched FromAfricaB2B, a digital business-to-business platform that aims to help African small and medium-sized enterprises (SMEs) expand into international markets by connecting buyers, sellers and service providers.

Founded in 2025, FromAfricaB2B allows businesses to create free profiles to showcase their expertise, products and services. The digital marketplace enables local companies to increase their visibility, attract new customers and establish long-term commercial partnerships. Users can also publish product offers directly on the platform to centralize demand from prospective buyers.

On the buyer side, FromAfricaB2B offers targeted search tools that help companies identify suitable suppliers. The platform streamlines supplier evaluation by allowing buyers to post requests for quotations and compare multiple offers simultaneously, thereby accelerating supplier selection and commercial decision-making.

To facilitate negotiations, the platform integrates a direct messaging system. The feature enables buyers and sellers to negotiate prices, product specifications, delivery terms and contractual conditions before concluding agreements. Once both parties reach an agreement, the platform secures financial transactions through several payment channels, including the international payment solution PayPal.

Archibong also serves as a business mentor. She earned a bachelor's degree in International Relations and Diplomatic Studies from the University of London in 2024. She began her professional career in 2020 at Marketnext Global, a global innovation-focused ecosystem, where she served as Director of Trade and Investment for Nigeria. She advanced her career in 2021 when she became Managing Director of the Nigerian chapter of the Global Council for the Promotion of International Trade.

In 2022, she joined Orange Academy as an instructor in brand and product development, reflecting her commitment to skills development and entrepreneurship. From February to May 2026, she served as Head of Diplomatic Relations, Business and Projects at the African Business Chamber, a United Kingdom-based global organization that represents the interests of African businesses, investors, entrepreneurs and professionals.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J. A de Berry Quenum