• Djogol Zone launched in 2024 and connects sellers, buyers and delivery agents through a single digital ecosystem.
• The platform has recorded more than 10,000 downloads on Google Play Store and aims to become Niger’s leading e-commerce marketplace.
• The startup addresses key barriers to online commerce, including fragmented retail supply, limited digital visibility and delivery management challenges.

Djogol Zone is an e-commerce platform developed by a Nigerien startup. The company designed the platform to connect sellers, buyers and delivery agents within a single digital ecosystem. The startup operates from Niamey and founder Ibrahim Moussa Almoustapha launched the business in 2024.

The solution operates as an online marketplace that brings together certified local stores. The application is available on both iOS and Android platforms and allows users to browse product catalogs, place orders and receive deliveries without traveling to physical stores. The application has already surpassed 10,000 downloads on Google Play Store. The company aims to establish itself as Niger’s leading e-commerce platform.

Addressing Structural Challenges

Djogol Zone addresses several obstacles that continue to slow the development of e-commerce in Niger. Key challenges include fragmented retail offerings, limited digital visibility for merchants, and difficulties related to order management and delivery logistics.

By bringing multiple retailers together on a single platform, the startup seeks to simplify the shopping experience while creating new commercial opportunities for local merchants.

The company also focuses on trust, a critical factor for the growth of online commerce across Africa. Djogol Zone geolocates and verifies stores before integrating them into its marketplace. The company uses this approach to strengthen consumer confidence and reduce risks associated with digital transactions.

Beyond online retail, Djogol Zone reflects the emergence of a new generation of African startups that develop solutions tailored to local market realities.

As digital transformation gradually advances in Niger, the initiative could help further structure the country’s e-commerce market and accelerate the adoption of digital services among both businesses and consumers.

Adoni Conrad Quenum