• Mouhamadou Sall founded NIMA Codes in 2019 to simplify address identification and sharing in areas lacking formal addressing systems.
• The platform allows users to create a digital address by photographing a location and linking it to geographic coordinates and a phone number.
• NIMA Codes has expanded into e-commerce and financial services through NIMA Shop and NIMA Pay.

Mouhamadou Sall is a Senegalese engineer and entrepreneur. He serves as founder and chief executive officer of NIMA Codes, a platform that simplifies address identification and sharing, particularly in regions that lack official addressing systems.

Founded in 2019, NIMA Codes offers a user-friendly solution designed for areas that remain poorly represented in conventional urban mapping systems.

To register a location, whether a residence or an office, a user simply takes a photograph of the site. The application then associates the image with the geographic coordinates required to make the location identifiable, searchable, and easy to share. The startup has built its strategy around simplicity. Instead of relying on lengthy directions, users can directly link their address to their phone number.

In addition, NIMA Codes integrates a messaging feature that facilitates interactions between users and nearby businesses and service providers. Over time, the company has expanded its platform into a broader ecosystem of digital services. The platform now includes NIMA Shop, which allows merchants to create online stores free of charge. The company has also launched NIMA Pay, a service that enables users to send, receive, and manage financial transactions.

Alongside his entrepreneurial activities, Mouhamadou Sall applies his expertise at Clearly AI. At the U.S.-based technology company, he works as an engineer responsible for automating design reviews, threat models, and security assessments. His professional profile rests on an international academic background.

Sall began his studies at the University of Sahel in Senegal, where he earned a degree in physics. He later completed a computer engineering degree at Polytechnique Montréal in Canada.

Before launching NIMA Codes, Sall built his experience at several North American technology companies. He worked as an engineer at Canadian speech-recognition specialist Nuance Communications between 2017 and 2018. He subsequently joined U.S.-based hospitality technology company Sonder, where he worked from 2019 to 2025.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum