• Ivorian fintech startup Green Pay launched an interoperable platform that aggregates mobile money, credit cards, QR codes, and e-wallets into a single terminal.
• Foundering partners Anouar Traboulsi and Hervé Tairou aim to build a vast merchant network to bridge the gap between cash-reliant retailers and mobile banking users.
• The platform consolidates retail operations by processing bill payments, executing money transfers, and generating real-time business activity reports.

Ivorian financial technology startup Green Pay is aggressively capturing market share in the merchant services sector. The company provides a unified ecosystem that helps local retailers accept multiple digital payment methods seamlessly.

The emerging fintech firm designed its core payment infrastructure to eliminate technical fragmentation for businesses. The software allows merchants to process mobile money transactions, bank cards, QR code payments, and electronic wallets. Consequently, corporate clients manage their entire digital revenue streams without purchasing multiple hardware terminals or executing complex software integrations.

Co-founders Anouar Traboulsi and Hervé Tairou launched the Abidjan-based business in 2019. The executive team targets a clear operational milestone to "create a vast network of acceptance points available to mobile subscribers for merchant payments."

This commercial strategy addresses a heavily fragmented West African financial landscape where diverse mobile wallet ecosystems coexist alongside traditional banking networks. Green Pay leverages technical interoperability to accelerate financial inclusion and modernize the region's retail commerce sector.

The enterprise platform specifically serves high-volume retail stores, commercial distribution chains, and independent service providers. In addition to core transaction processing, Green Pay delivers critical value-added features to its clients. The system automates utility bill payments, manages peer-to-peer money transfers, and produces analytical business activity reports.

The corporate business model relies on an interconnected network of physical terminals and digital acceptance points. This infrastructure expands consumer access to digital financial services, particularly within geographic regions that lack physical bank branches. However, the company faces distinct market challenges, including the need to secure widespread merchant adoption and maintain durable technical integrations with top-tier mobile money operators and commercial banking institutions.

The expansion of Green Pay coincides with a broader macroeconomic surge in digital payments across West Africa. Rising smartphone penetration rates and increasing consumer adoption of mobile transaction systems fuel this structural regional growth.

Over the long term, these integrated platforms will reduce cash dependency and formalize capital flows within both informal and formal African retail markets. Rival regional fintech firms, including Djamo, FeexPay, and CinetPay, pursue similar market opportunities in this rapidly evolving sector.

This article was initially published in French by Adoni Conrad Quenum

Adapted in English by Ange J.A de Berry Quenum