In August 2025, South African startup Flood secured a $2.5 million funding round from various angel investors to accelerate its expansion across the continent and beyond.

Flood, a digital solution from a South African startup, is helping telecommunications companies, banks, and other businesses instantly integrate commerce features into their existing applications. The company has developed a mobile-first, "SuperApp-as-a-Service" (S-AaaS) platform driven by an application programming interface (API), which allows for no-code integration. The Cape Town-based startup was founded in 2020 by André de Wet and Shashank Jain.

According to co-founder André de Wet, the platform aims to address a dual challenge: making small businesses more visible in the digital space while helping telecommunications companies and banks attract more engaged customers. De Wet explained that Flood adds a commerce layer to existing self-service apps, which helps increase platform usage by offering payment and loyalty features.

By targeting companies with a large user base, Flood provides an end-to-end e-commerce platform that handles products, services, payments, logistics, loyalty, and analytics. The platform connects online and offline commerce through key tools like rapid merchant onboarding, loyalty programs, product discovery, in-store pickup, QR codes, and real-time analytics.

The goal is to increase the visibility of brick-and-mortar small businesses on popular apps, digitizing a market that remains largely offline. This also transforms telecom and banking apps into local marketplaces. Currently operating in South Africa, India, and Singapore, the startup plans to expand to Ghana, Mauritius, Panama, Puerto Rico, Turkey, and Tanzania.

Adoni Conrad Quenum