GoFree: A Nigerian Fintech Startup Merging Financial Services, E-commerce, and Instant Messaging

By : Adoni Conrad Quenum

Date : lundi, 10 juillet 2023 17:16

This tech entrepreneur already heads an edtech but still decided to venture into the fintech sector.

GoFree is a technological solution developed by a Nigerian startup. Available on iOS and Android, the mobile app gives access to financial services, e-commerce, and instant messaging. Based in Nigeria and the US, the startup was founded in 2022, by Lekan Adejumo.

Adejumo, according to a Medium post, claims that "if data can freely circulate between different mobile phone operators, money should be able to do the same.” The post further explains that the founder “wanted to create the equivalent of GSM for money, allowing seamless transactions between various financial services". Thinking of this interoperability was one of the reasons that pushed him to put together a team to solve the problem.

Users must first set up an account to use the app’s various services. Information needed includes a phone number, which will be linked to the user's banking services, virtual cards, payments, and social services on GoFree. A Naira wallet is automatically created upon setting up the account; this eases access to the fintech’s financial services, such as sending and receiving money, paying bills, or managing one's finances. The wallet can be topped up by various means such as bank wiring, Nigerian-issued bank cards, Flutterwave, Apple Pay, or Google Pay.

The messaging function, on the other hand, allows for exchanging instant messages with colleagues, friends, or family, sharing files and documents, and collaborating on projects. The application also integrates e-commerce services. Users can publish items on their GoFree profile and also sell them to other users. GoFree doesn’t charge fees for in-App transactions. According to Play Store statistics, the Android version of the app has been downloaded more than 500 times.

Adoni Conrad Quenum

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