Kenya: Ndovu Eases Barriers for Investment in Global Financial Markets

By : Adoni Conrad Quenum

Date : lundi, 04 septembre 2023 11:16

After several years in the global financial sector, three tech entrepreneurs decided to set up a fintech solution to facilitate investment in international markets for Africans regardless of their social level. That is how Ndovu was born. 

Ndovu is a fintech solution developed by a Kenyan start-up. It enables users to save money and invest in global financial markets via a mobile application. The Nairobi-based start-up behind that solution was founded in 2020 by Radhika Bhachu, Ro Nyangeri, and Gianpaolo De Biase, three tech entrepreneurs with years of experience in the financial sector. The fintech's aim is to provide Africans with the tools they need to build their wealth.

The solution has a mobile app, available on iOS and Android. Users must first download it to create an account. Upon registration, they will be asked to answer a number of questions, after which Ndovu will help them define financial objectives and set up personalized investment portfolios. After that step, they can now invest in financial markets. 

The startup has set up an online academy for its users who know nothing about finance. The academy offers tips and advice on investing and saving. 

Ndovu also makes initial security picks to suggest interesting investments to its users. 

“If you were to save $100 per month for 10 years in a bank account paying 2% per annum, you would earn $13,200. On the other hand, if you invest $100 per month for 10 years using Ndovu, into the S&P 500 fund, you could earn approximately $23,500,”  explains Ro Nyangeri.

The minimum investment on Ndovu is 5,050 Kenyan shillings (around $35). The Android version of its mobile app has already been downloaded more than 50,000 times. Since its launch, the fintech has received several awards. Among others, it won the She Loves Tech competition in 2021 and was selected for the Google for Startups Accelerator the same year.

Adoni Conrad Quenum


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