Fueled by a frustrating sofa delivery experience, Redouane El Halaoui partnered with someone to develop a solution. This solution incorporates a negotiation feature to benefit both consumers and providers.

PeeCoop, a delivery solution developed by the Moroccan company Red Ant, enables users to have packages and goods delivered across multiple cities in Morocco. Launched in 2020 by Redouane El Haloui and Antoine de Mirbeck, this Casablanca-based startup offers a mobile application available on both iOS and Android, which has already been downloaded over 10,000 times from the PlayStore.

After downloading the app, users create an account according to their status. PeeCoop provides account options for individuals, independent transporters, and e-commerce platforms. Regardless of the account type, users must enter their phone number and follow the registration process.

For individuals looking to have a package delivered, the process is straightforward. After creating an account, users submit a delivery request by uploading a photo of the package and filling out a form. This form includes a description of the merchandise, its dimensions, weight, pickup date, time, and location, and a proposed price. Once the request is submitted, multiple transporters receive it and those interested in the job contact the client. This initiates the negotiation, allowing both parties to reach an agreement.

Speaking about the price negotiation feature, Redouane El Haloui stated in a 2021 interview on the Medi-Up podcast: "We wanted to give drivers the option to propose a price. It's simpler, and they know their colleagues will also be proposing prices, so it happens naturally. They can offer the right prices for the client, who then has the option to accept or negotiate." 

PeeCoop currently boasts over 2,000 "peecoopers" across Morocco and more than 18,000 satisfied customers. The startup claims its service helps clients save up to 75% on delivery costs. 

Adoni Conrad Quenum