The solution was developed by a tech entrepreneur from Senegal, who has studied in France and boasts international experience with firms such as Goldman Sachs, Rothschild & Co, and Deloitte.

Socium, a digital solution developed by a Senegalese startup, facilitates job searches for users and talent discovery for companies. The Dakar-based startup, founded in 2021 by Samba Lo, raised €1 million in 2022 to enhance its technology and spur growth across the continent. It has established hubs in Abidjan, Côte d’Ivoire, and Douala, Cameroon, where it relocated in November 2023 to better serve the Central African region.

"Socium comes from personal experience. When I was still living in Paris, I wanted to come back to Africa, and very quickly. The experience was very painful because it was very difficult to find job offers online. I realized that there was a problem around access to employment, even for someone who might have a fairly interesting background," Samba Lo told We Are Tech Africa.

The platform, which does not have a mobile application, allows users to browse various job offers on its website without needing a pre-existing account. Users interested in a job offer can click on the post and submit their email address and CV.

Socium also provides users with video content about the hiring company, including its industry, culture, values, and benefits, before they proceed with their application.

The start-up is positioning itself in the digitalization of human resources processes for companies, aiming to enhance operational efficiency in managing payslips, vacation requests, performance, and more.

To streamline these processes, Socium employs generative artificial intelligence to automate tasks. “Today, when I post a job description on Socium, it's done automatically. When I have candidates apply to my company, I have scoring algorithms that tell me who are the best-fit candidates, etc,” Lo stated. 

Adoni Conrad Quenum