• Kofi Sika Latzoo founded Gamecampcities in 2012 to promote African gaming, esports and digital experiences globally.
• The company helped African studios access the international gaming industry through events such as the Game Developers Conference in California.
• Latzoo expanded into financial education and cultural digitization through Gamecampcities Financial and Musel.

Kofi Sika Latzoo is a Togolese cultural entrepreneur and a pioneer in creative industries, gaming and digital art. He operates mainly from Senegal, where he founded and currently serves as creative director of Gamecampcities, an African agency specializing in video games, esports and digital experiences.

Founded in 2012, Gamecampcities provides services across several segments of the gaming and creative economy. The company offers graphic design, visual identity creation and brand communication services. In addition, it supports companies and organizations that promote gaming-related projects through digital marketing, public relations and gamification, a method that uses gaming mechanics to make activities more interactive and engaging.

Gamecampcities also operates in the esports sector. The agency develops educational initiatives around competitive gaming, supports esports teams and provides legal advisory services to industry stakeholders. Moreover, it organizes physical and digital events, livestream broadcasts and audiovisual productions.

Since its launch, Gamecampcities has led several landmark initiatives across Africa. In 2013, the agency introduced African gaming studios to the international market during the Game Developers Conference in California. During the same year, it organized Senegal’s first-ever tournament for the video game League of Legends.

Beyond gaming, Latzoo expanded his activities into financial education and cultural digitization. He currently serves as a visiting researcher at the University of Texas at Dallas.

He also co-founded and leads the creative direction of Gamecampcities Financial, which has provided financial education services to African gamers since 2023.

In parallel, he co-founded and serves as creative director of Musel, a consulting firm launched in Germany in 2019. The company specializes in the digitization of galleries, libraries, archives and museums.

Latzoo also works as a senior international gamification consultant for German Agency for International Cooperation (GIZ). In addition, he earned a professional diploma in digital marketing, sponsorship and sports communication from Barça Innovation Hub in 2015.

He started his professional career in 2003 as a junior graphic designer at Moustique Web Design Video, a Senegalese graphic design studio.

From 2011 to 2019, he headed the Senegal section of the International Game Developers Association (IGDA). Between 2018 and 2023, he also lectured on design and esports at KEDGE Business School in France.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum