• South African entrepreneur Mark Fawzy founded Octiv to help fitness clubs digitize daily operations through a unified management platform.
• The software integrates membership management, class scheduling, payments, customer relationship management and member communications into a single system.
• Octiv also provides a mobile application that allows members to book classes, monitor workouts and interact with coaches.

Mark Fawzy is a South African marketing expert and entrepreneur. He is the founder and chief executive officer of Octiv, a software platform designed to support the day-to-day management of businesses operating in the fitness industry.

Founded in 2014, Octiv initially focused on workout tracking before evolving into a comprehensive business management platform. Today, the software enables fitness studios to manage administrative and operational activities through a single digital environment that integrates multiple core business functions.

Octiv manages member registration, subscription administration, class scheduling, booking management and payment processing. The platform also includes communication tools that allow fitness businesses to maintain ongoing engagement with members through messages and notifications.

In addition, Octiv offers a customer relationship management (CRM) system that helps studios monitor member engagement and improve customer retention. The platform also includes lead management tools that support business growth and increase new member conversion.

The platform also features a mobile application for members. The app provides direct access to class bookings, club information, workout tracking and interactions with coaches. As a result, the application extends the customer experience beyond the physical fitness studio.

Mark Fawzy graduated from the University of South Africa with a bachelor's degree in marketing and economics in 2009.

He began his professional career the same year at Posterscope, where he worked as an outdoor media strategy and planning specialist. He later joined Enriching Life Financial Services as a financial consultant, a position he held from 2012 to 2014, before launching Octiv.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J. A de Berry Quenum