• Taaply has built an integrated platform that combines digital identity, communications, payments and business management services.
• The startup serves individuals, businesses and public institutions through smart digital identity solutions and administrative tools.
• Founder Lekel Asonganyi transitioned from an international finance career to launch Taaply in 2019.

Cameroonian entrepreneur Lekel Asonganyi an economist and technology entrepreneur, founded and now serves as chief executive of Taaply Group. The startup, which launched in 2019, aims to centralize and simplify essential digital services for individuals, businesses and public institutions.

Taaply has built its innovation around a single integrated ecosystem. The platform combines digital identity, communication, payment and business management tools. By eliminating technological silos, the company enables professionals and merchants to strengthen their online presence, modernize customer engagement and support business growth.

Among its flagship products, Taaply offers smart business cards and connected identity solutions that enable users to share professional and personal contact information instantly, transforming traditional networking practices.

In addition to serving private-sector clients, the startup also provides tailored digital tools for public institutions. These solutions help modernize administrative processes and improve service delivery for citizens.

From International Finance to African Technology

Lekel Asonganyi built his career in international finance before entering the technology sector. He earned a master's degree in economics from the University of Dundee in Scotland in 2012. He began his banking career in 2008 at the Bank of Scotland, where he advanced from customer adviser to bank branch manager.

In 2015, Asonganyi joined Progressive Insurance as a claims specialist. He later strengthened his expertise in wealth management by serving as a financial adviser at Merrill Lynch between 2018 and 2019. He subsequently leveraged his experience in finance to launch Taaply Group, positioning the company to support the next generation of Africa's digital ecosystem.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J. A de Berry Quenum