Senegalese Startup Soretuul Connects Consumers with Local Products via Web Platform

By : redaction

Date : vendredi, 23 février 2024 19:17

Meaning ‘Not Far’ in Wolof, Soreetul was launched to provide easy access to local products. 

Soretuul is an e-commerce platform founded by Senegalese entrepreneurs Awa Caba, Idrissa Diatta, Ndèye Awa Guèye, and  Bineta Coudy De, in 2013. It offers consumers access to locally sourced products, including fresh produce, cosmetics, and more. The platform aims to connect consumers with products that might otherwise be difficult to find while supporting female producers in remote areas.

"The idea for the Soreetuul project came from the fact that we had noticed that consumers had difficulty finding local products in supermarkets or stores. Women who work in the product processing sector don't have access to the market either, as they are in remote areas of the capital," said founder Awa Caba.

The web-based platform (no mobile app) allows users to find, order, and arrange delivery or pickup of items. It features dedicated sections for Tabaski shopping and gift purchases, offering convenience and curated product selections. In 2016, the startup was awarded a €15,000 grant after winning the Pitch AgriHack competition.


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