• Prime Music Store fills infrastructure gaps for independent Liberian artists.

• The platform utilizes a coin-based virtual currency model for revenue generation.

• Losine Victory Sanyon Jr. combines tech entrepreneurship with humanitarian leadership.

Losine Victory Sanyon Jr. operates as a Liberian entrepreneur and marketer. He co-founded Prime Technologies. He serves as the CEO of this digital solutions firm. The company includes Prime Music Store in its portfolio.

Prime Technologies launched Prime Music Store in 2024. This online platform facilitates streaming, downloading, and music discovery. It highlights independent Liberian artists specifically. The service connects creators with their audiences. Consequently, the system enables artists to monetize their work. Listeners support performers directly through an interface designed for intuitive use.

The platform employs a structured user journey. Users create accounts first. They purchase "coins" subsequently. They access streaming and downloading services then. Subscribers explore new titles. They create playlists. They personalize their listening experience in a few clicks.

The business model relies on coin purchases. Users utilize this virtual currency for listening, downloading, or tipping. The pricing strategy sets the value at $1 per coin. The company offers various packs to suit different usage levels.

Sanyon Jr. leads HELP International as its president alongside his digital activities. This humanitarian organization operates in Liberia. He also manages social media for Synergy4WBO. This local non-profit supports the profitability of small businesses owned by women and people of color.

Sanyon Jr. holds a diploma from the Hermann Gmeiner International School. He received this credential in 2022. He also graduated from the University of Liberia. He obtained a bachelor's degree in public administration there in January 2025.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum