• Liberrex helps organizations reduce waiting times and streamline visitor flows through a digital queue-management platform.
• The solution serves multiple industries, including banking, telecommunications, healthcare, public administration, transportation and automotive services.
• The platform centralizes appointments, visitor management, customer feedback and performance monitoring while providing real-time waiting-time updates.

Achraf Ammar is a Tunisian entrepreneur and the co-founder and chief executive officer of Liberrex, a company specializing in customer journey management and visitor flow organization.

Founded in 2019, Liberrex seeks to improve professional interactions by significantly reducing waiting times while enhancing service quality. The company offers a versatile solution that serves a wide range of industries, including banking, telecommunications, healthcare, public administration, transportation and automotive services.

The name Liberrex reflects the vision of its founders. The company derived the name from the Latin words libertas, meaning freedom, and experientia, meaning experience. The name reflects the company's objective of giving users greater freedom by eliminating the constraints associated with long queues.

The platform allows organizations to centralize appointment scheduling, visitor-flow management, customer feedback collection and performance monitoring through a single dashboard.

Meanwhile, the application enables users to book appointments or join a queue remotely through various digital channels. Once users register, the system issues a virtual ticket that allows them to track their position in the queue and view estimated waiting times in real time.

The platform provides businesses with detailed visibility into customer traffic and service demand. As a result, organizations can allocate resources more effectively, optimize workforce planning and streamline daily operations. In addition, managers can collect valuable data that helps them better understand customer expectations and improve decision-making.

Achraf Ammar graduated from the University of Carthage in 2014 with a bachelor's degree in computer science. He later earned a bachelor's degree in computer systems engineering from the University of Essex in the United Kingdom in 2018. He began his professional career in 2012 at Orange Tunisia, where he worked as a mobile application developer.

Between 2016 and 2017, he joined Intel Corporation as a software engineer. Before fully committing to entrepreneurship in 2019, he also worked as an enterprise solutions developer and technical project manager for international e-commerce firm APG eCommerce Solutions.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum