• Easy Bank positions itself as a digital intermediary to simplify access to credit and banking products

• The platform aggregates offers from partner banks and negotiates better financing terms for users

• Founder Mohamed Khelifi leverages banking experience to streamline customer financing journeys

Mohamed Khelifi operates as a Tunisian fintech entrepreneur focused on improving access to financial services. He co-founded and leads Easy Bank as chief executive officer.

Khelifi leverages digital tools to redesign the financing journey for individuals, which often remains constrained by complex administrative procedures.

Easy Bank, founded in 2023, positions itself as a banking and financial intermediation company rather than a traditional bank. The company aims to make banking services simpler, faster and more transparent for individuals.

The platform centralizes multiple services related to credit applications and banking guidance. It connects users with a network of partner banks, allowing each customer to access several financing offers without contacting institutions individually.

Moreover, Easy Bank negotiates more favorable financing conditions for its clients when possible, particularly in terms of costs.

At the same time, the platform directs users toward banks and products that match their profiles. It assesses factors such as loan type, repayment capacity and personal situation to optimize recommendations.

In addition, Easy Bank provides complementary services, including identity verification, profile analysis and simplified access to certain bancassurance products. The company delivers these services through agreements with partner banks and insurance firms.

Mohamed Khelifi also co-founded X-Mall, a virtual shopping center launched in 2023 for employees of large companies. The platform offers payment facilities of up to twelve months, with repayments directly deducted from salaries.

This initiative complements his broader strategy to expand access to financial solutions through digital ecosystems.

Mohamed Khelifi graduated from IHEC Sousse in 2006 with a degree in finance and actuarial science. He also earned a master’s degree in risk management and insurance from ESC Tunis in 2007.

He started his career in 2007 as an account manager at Société Générale Group. He then joined Tunis International Bank in 2008 in a similar role.

In 2010, he moved to Zitouna Bank, where he served as branch manager. From 2022 to 2023, he held the same position at Bank ABC Tunisia before launching his fintech ventures.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum