• NowPay enables Egyptian employees to access earned wages on demand through employer partnerships.

• The platform also supports instant payment of essential bills and peer-to-peer transfers.

• The fintech model targets financial stress amid rising cost-of-living pressures.

Mostafa Ashour is an Egyptian computer engineer and entrepreneur. He co-founded NowPay and serves as its chief executive officer. The platform provides financial services to companies and their employees.

Founded in 2019, NowPay positions itself as a solution designed to improve employees’ financial well-being by reducing cash flow constraints during the month. The company aims to offer greater flexibility in accessing earned wages.

The model relies on partnerships with employers. Companies register on the platform, and their employees create accounts on the NowPay application. Employees can then request salary advances at any time. Employers reimburse the startup for advanced amounts, which the system deducts from salaries during the monthly payroll cycle.

In addition to early wage access, the platform enables users to pay a wide range of essential bills instantly. These include mobile phone, internet, electricity, landline, water, and other household services.

Moreover, the application allows users to transfer money to other users, including colleagues, through fully digital and secure transactions.

At the same time, Mostafa Ashour co-founded Tryvin and serves as its managing partner. The company specializes in software development. He also holds a position as a market lead at Microsoft.

He earned a bachelor’s degree in computer engineering from Cairo University. He began his professional career in 2004 as a software engineer at The Steel Network, a U.S.-based construction company.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum