Nelly Chatue-Diop eases cryptocurrency investments in Africa with Ejara

By : Melchior Koba

Date : lundi, 30 mai 2022 13:53

Leveraging her professional experience, she created a secured and efficient platform that offers millions of Africans the possibility to invest in fractional shares and slivers of cryptocurrencies as well as get sound financial education. 

Nelly Chatue-Diop (photo) is a Cameroonian tech entrepreneur specializing in the fintech sector. In 2020, she co-founded Ejara, a blockchain-powered mobile investment platform allowing users to buy slivers of high-priced cryptocurrencies and fractional shares. Thanks to the platform, users have access to financial education and can also save (starting from US$0.16 per deposit) through mobile money.  

I created Ejara “to allow everyone to create, protect and increase their wealth and savings wherever they are in Africa,” Chatue-Diop explains. As a seasoned entrepreneur, she has much professional and entrepreneurship experience in the tech world. With an MSc in electronics, computer science, and telecommunications, she started her professional career, in 2004, as a software engineer for Accenture. In 2007 and 2008, she got an MBA in Corporate Finance from HEC Paris and an MBA in Finance from the London Business School. Concurrently, she made a brief stint as a summer associate at Credit Suisse before joining Revenue Management Solutions (RMS), a multinational offering data-driven solutions to help restaurants improve decision-making. 

From 2011 to 2015, she climbed up the corporate ladder of grocery store chain Franprix before joining Darty as a pricing director. While still with Franprix, she co-founded Booper, a company offering price optimization solutions. In 2018, months after leaving Darty, she also co-founded Nzinghaa Lab, specializing in Artificial intelligence and blockchain. At the same time, she was still the chief data officer of Betclic Group, which she left in 2020. The same year when she left Betclic Group, she was appointed chairperson of the board of Giotto.ai, a “one-stop AI Cloud platform encompassing cutting-edge integrative tools and powerful libraries.” In 2021, she co-founded Sewelo Africa Digital Training, an online learning platform. 

Nelly’s professional career earned her several awards. In 2013, she won the award of the most-committed woman in the French retail industry. She was named one of the Top 10 Chief Data Professionals in Europe and in 2020, she made it to CDO Magazine's Global Data Power Women list and the Global Top 100 Data Visionaries.  

Melchior Koba

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