• Ayed Mami founded the mobile app Millimin 2024 to help brands monetize unsold inventory.

• The platform lets users enter product draws and earn loyalty points redeemable for discounts or goods.

• The model aims to reduce waste while giving local brands an alternative distribution channel.

Tunisian entrepreneur Ayed Mami launched Millim, a mobile application designed to help local brands turn unsold inventory into a commercial opportunity. Mami, a technology-focused entrepreneur and commercial strategist, co-founded the startup and serves as its chief executive officer. The platform offers consumers a new way to access products from local brands while addressing issues linked to overproduction and waste.

Founded in 2024, Millim combines entertainment, discounts and sustainability. The application allows users to participate in product draws while benefiting from lower prices and supporting a more responsible consumption model. Through this concept, the platform connects entertainment with the resale of unsold goods from local brands.

Millim allows users to browse a selection of products available in ongoing promotional draws. Users select the products that interest them and then subscribe daily through mobile phone credit or card paymentsto participate in the draws.  Each participation grants points regardless of the result. This system encourages repeated engagement and keeps the platform accessible to a wide user base.

The app calls these points “Fleyiss.”The points act as the internal currency of the platform. Users can exchange these points for discounts, free products or exclusive offers within a marketplace integrated into the Millim ecosystem. At the same time, the platform helps brands reduce waste by enabling them to sell excess inventory.

Local companies gain additional visibility and access an alternative distribution channel. Meanwhile, users receive rewards and practical advantages through the platform’s loyalty system.

Ayed Mami earned a master’s degree in organizational strategy and management in 2016from theTunis Higher School of Economics and Business. He began his professional career in 2017as commercial director at Axelle Shoes, a company specializing in industrial footwear manufacturing. He later joined WeMove Tunisiain 2021as a business developer within the fitness sector.

From 2023 to 2024, he worked as customer success manager at Soul & Planet, an environmental and social impact marketplace designed for companies and their employees.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de Berry Quenum