Powered by a spirit of innovation, a new wave of African startups is setting its sights on international growth. In France, the southern region is emerging as a strategic hub and gateway, offering these companies a favorable environment in which to scale and gain global exposure.

Orange Africa and Middle East (OMEA) announced a partnership with risingSUD, the regional development agency for France's Provence-Alpes-Côte d’Azur (PACA) region, on Wednesday, June 11. The agreement, signed on the sidelines of the Viva Technology trade show in Paris, aims to support the establishment of African startups in France.

Jérôme Hénique, CEO of Orange Africa and Middle East, stated that the partnership with risingSUD is a crucial step in OMEA's ambition to promote African innovation globally. He added that the initiative extends the support Orange already provides to startups through its Orange Digital Centers. By facilitating their establishment and acceleration in France, especially in the southern region, Orange empowers young African companies to accelerate their growth.

The three-year partnership seeks to strengthen collaboration between the innovation ecosystems of Africa, the Middle East, and southern France. Startups within the Orange Digital Centers (ODC) network will receive tailored support to expand their operations in France. This support includes assistance with project development, access to funding, and networking opportunities with local economic partners.

The PACA region, which already hosts over 500,000 businesses, aims to solidify its position as a natural link between Europe and Africa. In 2024, risingSUD has already helped 14 African companies establish themselves in southern France. One such company is Guépard, a Tunisian startup incubated by the ODC in Tunis, which now has a presence in Marseille.

This partnership aligns with OMEA's ongoing efforts to champion African digital entrepreneurship. Operating in 17 countries across Africa and the Middle East, the ODC network provides free access to various services, including digital training, incubation, acceleration, and funding for innovative projects.

Ultimately, this collaboration is expected to strengthen economic and technological ties across the Mediterranean while simultaneously enhancing the global competitiveness of African innovation ecosystems.

By Samira Njoya,

Editing by Sèna D. B. de Sodji