He designs digital solutions to optimize the organization of retail outlets. His work focuses on deploying practical tools to oversee and structure in-store operations.

Tunisian entrepreneur Walid Mzoughi is the co-founder and CEO of Winshot, a startup launched in 2019 that specializes in digitizing operational management for retail chains. Through Winshot, Mzoughi has developed a platform designed to centralize and monitor retail network activities in real time, covering everything from internal communication and quality control to team management and field data reporting.

Based in Tunis, Winshot targets store chains, franchises, and distribution networks looking to streamline internal processes and enhance coordination between headquarters and field teams.

The platform enables users to supervise task execution, report incidents, share documents, and maintain continuous communication through a single interface accessible via mobile or desktop. This solution aims to ensure performance, compliance, and responsiveness, particularly in a context where tracking local operations presents a significant challenge.

Walid Mzoughi earned a master’s degree in accounting sciences from the Institut des Hautes Études Commerciales of Carthage in 2007. He also holds an SA 8000 social auditor certification and an IFME corporate social responsibility credential, underscoring his expertise in social compliance and corporate responsibility.

Before founding Winshot, Mzoughi worked in both the public and private sectors, with a career focused on operational management and digital transformation. He began in 2004 at Tunisia’s National Social Security Fund, where he held various roles related to managing social procedures and digitizing declarations and payments.

He later joined Hayat Kimya, a consumer goods company, serving as supply chain and logistics manager starting in 2012, and then as retail merchandising manager from 2014 to 2017.

By Melchior Koba,

Editing by Sèna D. B. de Sodji