He is interested in the mechanisms that shape Egypt's economy, particularly focusing on sectors like insurance, where processes are often lengthy, expensive, or hard to access.

Egyptian entrepreneur Shady El Tohfa, co-founder and CEO of Amenli, aims to make insurance more accessible in Egypt through tech-driven solutions.

Founded in 2020, Amenli operates as a fully online insurance platform licensed by Egypt’s Financial Regulatory Authority. It offers various insurance products—including health, car, home, and business coverage—all accessible via a digital interface. While traditional insurance procedures can take weeks, the platform claims users can obtain a quote and sign up for coverage in just 60 seconds.

The company prioritizes a streamlined interface, rapid processes, and optimized claims management for individuals, families, and small to medium-sized enterprises. Amenli's mission is "to protect individuals and businesses from unexpected costs and incidents by offering a wide range of insurance policies issued by top local and global insurance providers," the company states.

Before launching Amenli, El Tohfa co-founded the AUC Business Association in 2013, a student organization at the American University in Cairo, where he served as president until 2014.

He earned a bachelor's degree in business administration from the American University in Cairo in 2015. His professional journey began in 2011 with internships at major companies like HSBC and Nestlé, before he transitioned into the startup ecosystem.

In 2015, he joined Paymob, an Egyptian fintech company operating across North Africa and the Middle East. At Paymob, he successively held the roles of business development director and chief commercial officer.

By Melchior Koba,

Editing by Sèna D. B. de Sodji