His career, which blends technical expertise with an entrepreneurial mindset, is a prime example of Africa's emerging tech sector. This industry is proving its ability to innovate in key areas like customer service, digital services, and automation, all while creating significant value for the continent's development.

Mohamed Elmasry is an Egyptian engineer and entrepreneur who co-founded and serves as CEO of Tactful, a technology company specializing in customer experience optimization. Founded in 2016 by Mohamed Elmasry, Mohammed Hassan, and Sherif Khairallah, Tactful is headquartered in the United Kingdom with development centers in Cairo and Cambridge. The company's solution enhances customer service by integrating all digital and voice channels into a single tool.

Tactful's platform allows businesses to track customer interactions in real time via a unified dashboard that combines social media, live chat, email, and telephony. Advanced technologies, including no-code automation, an AI-based intelligent routing engine, and multilingual chatbots, enable companies to efficiently handle repetitive requests. This boosts team productivity while optimizing customer satisfaction.

Before Tactful, Elmasry had several entrepreneurial ventures. In 2003, he founded Luxor Instruments, an Egyptian company that developed internet solutions, and served as its technical director for three years. He co-founded Silicon Vision, an intellectual property company for radio frequency technologies, in 2012, where he was head of design until 2014. The following year, he founded Boost Valley Consulting Services, a digital design and verification company, where he led engineering until 2016.

Elmasry holds a bachelor’s degree in electrical, electronic, and communications engineering from Minia University in Egypt, and a diploma in management and business administration from Cambridge Judge Business School. In 2004, he was hired by Telecom Egypt as a network design engineer. He joined the research and development company ComSpots in 2006 as a founding employee and head of design. From 2022 to 2024, he was a partner at Dstny Group, a European provider of business communications solutions.

Melchior Koba