• Dashy integrates the entire sales cycle — from chat to payment — inside WhatsApp through a unified dashboard launched in 2024.

• The platform’s Pay-by-Link and SoftPOS features allow businesses to collect payments directly inside WhatsApp conversations or via smartphone terminals.

• Dashy automates customer interactions with AI-driven workflows, routing, catalog synchronization and transaction monitoring.

Imad Moujahid repurposes WhatsApp from a messaging tool into a structured commercial channel. He creates an integrated space where each exchange between clients and companies can lead directly to a transaction.

Imad Moujahid is a Moroccan entrepreneur active in digital payments and transaction automation. He serves as CEO of Dashy, a platform he founded in 2024 that turns WhatsApp into a space for sales, customer support and payments. The tool consolidates every step of the commercial cycle into a single dashboard to match the platform’s massive adoption across daily communication.

Dashy centralizes all customer conversations and links them to operational workflows. Businesses manage clients, product catalogs, orders and payments without switching between interfaces. The system groups all exchanges into one inbox that supports message assignment, internal note-taking and full interaction histories. The platform aims to ensure companies process all requests and avoid unresolved discussions.

Payments anchor Dashy’s system. The Pay by Link feature generates a secure payment link sent directly inside a WhatsApp chat. Clients complete payments without additional apps or devices. For in-person transactions, Dashy offers a SoftPOS feature that turns a phone into a payment terminal, which reduces the steps between purchase intent and completed transaction.

The platform also operates as a connected back-office. Companies create or import product catalogs and synchronize them with order tracking. Dashy automates the delivery of information to clients, even during peak periods. The Flow Builder enables businesses to design AI-powered conversational scenarios that answer frequent questions, qualify prospects and deliver first-level assistance at any time. Automated payment reminders, scheduled alerts and skill-based conversation routing complete the ecosystem.

Beyond messaging and payment, Dashy aims to serve as a full commercial back-office linked to WhatsApp. Companies can create or update product catalogs from existing systems or directly inside the platform, then follow orders and automate customer updates throughout busy periods.

Before launching Dashy, Moujahid co-founded and led Finacsys, a provider of credit-management software. He also serves as an associate director at Capdev, a banking-technology consulting firm. He holds a computer engineering degree from Morocco’s École Nationale Supérieure d’Informatique et d’Analyse des Systèmes (ENSIAS).

Moujahid began his career in 2008 as an IT consultant at Veneta Digital Systems. Between 2010 and 2014, he worked as a business consultant for several banks in the Attijariwafa Bank Group, including operations in Gabon, Cameroon and the Republic of Congo.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum