• Adjemin connects Abidjan-based merchants to online buyers through a local e-commerce platform.
• The startup added logistics, food delivery, and mobile money payments to expand its ecosystem.
• AdjeminPay integrates major mobile money services such as Orange Money.

Nathanael Yao is an Ivorian IT specialist and entrepreneur. He co-founded and leads Adjemin, an e-commerce startup focused on buying and selling products across multiple categories.

Founded in 2019, Adjemin developed an online platform under the same name. The platform allows merchants based in Abidjan and its municipalities to offer a wide range of everyday products directly through the website. The company focuses on connecting local sellers with buyers seeking competitive prices.

For merchants, the platform provides a digital storefront that enables product and price visibility to a broader audience without requiring large physical retail spaces. For consumers, the platform offers simple navigation, diverse product categories, price comparison in CFA francs, and identification of products available nearby in Abidjan.

To strengthen its commercial ecosystem, Adjemin developed several complementary services. The startup launched Smart Livraison, a delivery management system designed for e-commerce operators. It also introduced Chez Nous, a service that delivers meals to users at workplaces and university campuses.

Adjemin also developed AdjeminPay, a payment solution designed to meet merchant needs in the African market. The service targets businesses and online platforms that seek to collect payments for goods and services through websites or mobile applications. AdjeminPay supports digital payments through leading mobile money services, including Orange Money, and integrates directly into merchants’ platforms.

On the academic side, Nathanael Yao graduated from ITA Ingénierie SA. He earned a professional bachelor’s degree in computer science in 2016, followed by a first-year master’s degree in 2017. He also holds expertise in search engine marketing.

This article was initially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum