• Massar Sall launches WholeOrder, a B2B platform connecting African restaurants and suppliers.

• The platform aims to optimize food supply chains, reduce waste, and improve logistics.

• WholeOrder addresses unique African market challenges, leveraging Sall's actuarial and data engineering expertise.

New digital solutions are rapidly transforming supply chain management for businesses across Africa. At the forefront of this evolution is Massar Sall, a Senegalese data engineering consultant and tech entrepreneur, who is connecting restaurants and suppliers through his innovative platform, WholeOrder.

Founded in 2024, WholeOrder is a business-to-business (B2B) online platform specifically designed to optimize the food supply chain in Africa. As its founder and CEO, Sall aims to streamline the procurement process for restaurants, thereby reducing food waste and enhancing logistical efficiency for culinary professionals.

The digital platform automates order management, facilitating seamless interactions between various stakeholders in the food service industry. By digitalizing this critical function, WholeOrder provides a tailored solution to the unique challenges prevalent in African markets, where food distribution often faces significant hurdles.

Sall brings a robust background to his entrepreneurial venture. He holds a degree in statistical and financial engineering, earned in 2018 from the Université Panthéon-Assas in Paris. His professional career commenced in 2016 at Wakam (formerly La Parisienne Assurances), where he served as an actuarial studies intern.

In 2017, he joined Société Générale Insurance as an actuarial studies officer. By 2018, he transitioned to EB Partners, a firm specializing in insurance technology, as an international actuary. Most recently, from 2021 to 2024, Sall worked as a data engineer at AXA, the parent company of EB Partners.

This article was intially published in French by Melchior Koba

Adapted in English by Ange Jason Quenum