• Addvocate uses artificial intelligence to improve sales productivity and decision-making.

• The platform automates preparation, follow-up and CRM synchronization for sales teams.

• Founder Ridha Mami brings a background in finance and international enterprise software sales.

Ridha Mami is a Tunisian technology entrepreneur with a background in finance. He serves as founder and chief executive officer of Addvocate, a platform that helps sales teams improve performance through artificial intelligence.

Founded in 2024, Addvocate provides AI-assisted conversations that help teams prepare for and conduct prospect interactions more effectively. The platform also delivers automation tools that reduce repetitive tasks. The system qualifies leads with precision to focus effort on high-potential opportunities and ensures seamless synchronization with existing customer relationship management tools.

Addvocate centralizes key information from sales tools, call reports and customer management systems. The platform delivers personalized summaries ahead of meetings, proposes relevant questions and suggests next steps. The system then supports the entire meeting lifecycle through recording, post-meeting summaries, customer follow-up and automated transitions between preparation and follow-up.

The platform also integrates Nudge, its flagship customer relationship management tool. The solution helps sales teams track deals and make informed decisions using real-time data. Nudge operates in full synergy with Addvocate. Together, the tools provide a clear view of sales performance and recommend concrete actions that support deal closure.

Ridha Mami earned a master’s degree in international finance in 2010 from the Institut des Hautes Études Commerciales de Carthage in Tunisia. He began his career the same year at Club Med, a French resort operator, where he worked as a key accounts manager.

In 2012, he joined Vocalcom in France, a cloud-based contact center software provider powered by artificial intelligence, as international sales manager. Four years later, he became strategic sales director at French software company Contentsquare. From 2022 to 2024, he worked at Wonderflow, a generative AI company specializing in voice-of-customer analytics, where he successively held roles as account executive, sales director for Europe and North America, and vice president of sales.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de BERRY QUENUM