• Moroccan entrepreneur Karim Beqqali founded Yakeey in 2022 to centralize real estate transactions on one digital platform.
• Yakeey integrates listings, advisors, notaries, banks, and insurers into a single transaction workflow.
• The platform targets market inefficiencies in buying, selling, and renting property across Morocco.

Karim Beqqali is a Moroccan serial entrepreneur and the founder and chief executive officer of Yakeey, a real estate platform launched in 2022. The company seeks to transform how individuals buy, sell, and rent property in Morocco.

Yakeey positions itself as a centralized platform that aggregates all services related to a real estate transaction. The platform offers verified listings for houses, apartments, villas, and offices for sale or rent, while integrating all key stakeholders involved in the process, including real estate advisors, notaries, banks, and insurance providers.

For buyers, the platform provides filtering tools based on property type, budget, city, or neighborhood. Users can request property visits and receive personalized follow-up from a dedicated advisor.

For sellers and landlords, Yakeey simplifies the transaction journey by offering free listing publication, online property presentation, and end-to-end support through closing. The platform assists with price setting, visit scheduling, and negotiation phases. Meanwhile, tenants access available listings and track the progress of their applications directly through the platform.

A key differentiating feature of Yakeey lies in the central role assigned to real estate advisors. Each user works with a single point of contact who supports the project from start to finish, including needs assessment, visit coordination, explanation of sale or rental terms, and preparation of administrative procedures.

Beyond Yakeey, Karim Beqqali also serves as founder and chief executive officer of Ynexis Group, a Moroccan investment group established in 2013. Earlier, in 2006, he founded the Moroccan subsidiary of U.S. real estate firm CBRE and led the operation until 2013, with responsibility for the North Africa region.

Beqqali graduated from ESSEC Business School in Paris after completing preparatory classes at École Sainte-Geneviève in Versailles. He also completed the High Potentials Leadership Program at Harvard Business School in Boston.

This article was initially published in French by Melchior Koba

Adapted in English by Ange J.A de BERRY QUENUM