Africa: Malagasy EdTech Sayna raises US$600k to enter new markets

By : Muriel Edjo

Date : mardi, 03 mai 2022 15:50

The online training platform has already convinced several investors with its innovative model. Its ambition is to enter new African markets and prepare millions of residents for the digital economy. 

Malagasy start-up Sayna raised, Thursday (April 28), US$600,000 from Orange Ventures, Launch Africa Ventures, and MAIC Investors Club, to develop its operations. 

The startup created Sayna Academy, a computer skills training platform, and Sayna Works, a micro-task platform. With the funds raised, it wants to upgrade its platforms to be able to host 257,000 microtasks and attract more than 3,000 active freelancers and 12,000 learners by 2024. 

In 2021, its founder, Matina Razafimahefa, unveiled the startup's plan to enter the Ivorian, Ghanaian and Senegalese markets. 

This fundraising is both a crucial step for SAYNA’s international development and a strong symbol for the Madagascar tech scene. Our team is today composed of 25 people split between France and Madagascar. This is also a sign of hope for hundreds of thousands of young African talents who, until now, have not had the opportunity to become professionals to take advantage of the fourth industrial revolution underway on the continent,” she said commenting the fundraising. 

Sayna was founded in 2018 and quickly attracted ambitious young people looking to acquire soft skills to improve their living conditions. 

For Zach George, managing partner of Launch Africa Ventures, “Sayna, with its focus on soft skills training, mentorships, and a peer-to-peer learning environment, stands a good chance of becoming a direct gateway to projects, experience, and income for youth across the African continent.” 

In 2021, the startup obtained over US$105,000 from I&P Acceleration Technologies, a program that funds startups in sub-Saharan Africa thanks to support from the French Development Agency (AFD), through the Digital Africa Initiative.  To date, it claims 450  learners trained and over 609 corporate partners and clients served. 

Muriel Edjo


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