Africa: Unicorn Jumia partners with Starlink to accelerate Internet adoption

By : Adoni Conrad Quenum

Date : mardi, 03 octobre 2023 16:14

Last week, Starlink signed an agreement with Paratus for the distribution of its services through Paratus. It is now teaming up with Jumia to further its expansion in Africa. 

On Monday, October 2, e-commerce platform Jumia announced a partnership with American satellite Internet provider Starlink to expand its services in Africa. The aim is to market Starlink kits and terminals in the eleven countries where Jumia operates, starting with Nigeria and Kenya.

"We have seen Starlink do these types of deals in Southeast Asia and South America, and now Africa will also have the opportunity to access fast-speed internet services. The plan is to start selling through our sites and agents in Nigeria this month, and then Kenya," explained Hisham El Gabry, Jumia's Chief Commercial Officer.

Starlink, which is already present in Nigeria, Rwanda, Mozambique, Kenya, and Malawi, is multiplying partnerships to facilitate access to its Internet access kits and terminals. Jumia, with its 8.4 million active consumers and one billion visits by 2022, may prove to be a partner of choice, especially as it will also make it possible to reach regions where official addresses and city mapping are limited, unworkable, and/or economically unviable for traditional providers such as mobile operators.

"We had to establish our own business models and transportation network, even mapping to a certain extent when we started building an African e-commerce business," added Hisham El Gabry.

This year, Starlink was planning to roll out its satellite internet services in 23 African countries. However, as of the start of the fourth quarter, it is present in only five countries. The delay is due, among other things, to the time-consuming procedures in obtaining operating licenses in several countries. 

Adoni Conrad Quenum


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