Following the closure of its Ugandan subsidiary in April 2023, Copia Global is now doubling down on its presence in Kenya. This strategic shift is marked by the announcement of a partnership with an American financial services giant.
Kenyan e-commerce platform Copia Global announced, on Tuesday, December 12, a 5-year partnership with American financial services giant Visa. This collaboration aims to facilitate commercial transactions on the platform and provide customers with access to a wider range of financial services.
This partnership empowers Copia's Kenyan customers to seamlessly buy and pay directly on the platform, save money through their e-wallet, access convenient borrowing options, and utilize deferred payment services. Additionally, members of the Kenyan diaspora can easily top up their loved ones' Copia e-wallets in just a few clicks via Visa.
"Copia’s network of customers, agents, and delivery sub-contractors will benefit from Visa’s capabilities on contactless payments, remittances, and loyalty solutions," said Eva Ngigi-Sarwari (photo, left), Visa Kenya Country Manager.
Founded in 2013 by Crispin Murira, Tracey Turner, and Jonathan Lewis, Copia Global has already secured over $100 million in funding to fuel its expansion. As of March 2023, the Kenyan e-commerce platform boasted a network of over 40,000 digital agents and nearly 2 million customers. Despite closing its Ugandan operations in April 2023, Copia Global continues to demonstrate consistent growth and solidify its position within the Kenyan market. This strategic partnership with Visa marks a significant step in this ongoing process, potentially paving the way for future investments in the world of financial technologies.
"The partnership and rapid digitization of customers creates a huge opportunity for Copia and Visa to bank the unbanked with previously inaccessible financial services, solving financial inclusion for the mass market in Africa," said Evelyn Wangari, Director of Financial Services at Copia Global.
Adoni Conrad Quenum
